Quality, Care & Expertise
Our expert farmers raise their animals with care in the best of nature — free-range, grass-fed, antibiotic and hormone fee. Our global customers seek meat, which is tender, succulent, and full of flavour; meat that is rich in natural nutrition; meat that has been grown with care and expertise by farmers who are committed to high animal wellbeing.
The layers of nature, care and expertise are independently assessed & verified against key criteria to ensure a consistent premium meat-eating experience.
Meat Eating Experience
Alliance is excited to launch the Meat Eating Experience — independent validation that the proof really is in the eating. Powered by ag tech solutions provider MEQ, Alliance uses world leading AI digital technology that assesses the eating quality of lamb and prime beef in real time to enable consistent quality, optimum cut profiles and age selection to deliver a great meat-eating experience every time.
The meat is independently verified using algorithms that are industry accredited via Aus-Meat. MEQ uses a combination of spectral analysis and AI to accurately assess intramuscular fat (IMF). In pasture-based livestock production systems, IMF has a strong correlation with polyunsaturated fat including omega fatty acids.
These are healthy fats which are good for nutrition. This independently verifies that our Lamb and Beef is consistently nothing short of delicious. The proof is in the eating.
Alliance is shaping the future of red meat, blending heritage with technology to ensure excellence. Together with our farmers, we’re delivering a great meat-eating experience for customers who prioritise high animal welfare, environmental care, and exceptional taste. The proof really is in the eating.
