Aged craft
meat as nature
intended
A movement committed to origin, taste, true eating quality and the butchers craft
There’s a global groundswell happening in the world of food, a feeling of the importance of re-engaging with the environment around us and of whole food that reflects the best of what nature can offer. It’s a system of balance, farming to produce red meat which at the same time respects the environment. A movement committed to origin, taste, true eating quality and the butchers craft is emerging.
A new culture
of craft meat
Pure South Handpicked embodies this movement — a new culture of craft meat that represents our free-range grass-fed farming heritage and world leading environmentally conscious regenerative agriculture values.
Our world-class natural farming practices, rigorous selection criteria and craft butchery combine to create a consistently higher standard of meat taste, texture and succulence — it’s what we call Handpicked.
Maximise the flavour
sensation with the
combined effects of
taste, aroma, appearance
and texture
Explore our range
Beef
Explore our range
Beef
Full of dynamic, grass-fed flavours. These undertones are robust and zesty, with a refined richness to them. Ageing makes a clear difference; the 21-day aged Pure South Handpicked Beef has subtle organic mineral notes and a smidgen of sweetness from the fat, while the 55-day aged cuts are tangy and zingy.
Lamb
Lamb
The lamb flavours are earthy, sweet and savoury all at once, with traces of natural umami and the essence of roasted meat. Pure South Handpicked Lamb has an intensified earthiness, heightened savouriness and richness and hints of salt.
Venison
Venison
Ageing venison meat has a considerable impact on flavour and texture. Flavours include — a concentrated earthiness with a smidgen of organic mineral, connotations of aromatic woody herbs to natural saltiness, moving to pastoral, heady, vibrant mineral notes, robust with a tinge of sweetness and well-seasoned savoury broth flavour.
Meat Eating Experience
The Proof is in the Eating
With Pure South Handpicked we know that our global consumers seek a great meat eating experience every time. Meat that is tender, succulent and full of flavour; meat that is rich in natural nutrition; meat that has been grown with care and expertise by farmers who are committed to high animal wellbeing. We believe you can taste all of the layers of craftsmanship that underpin this care and quality resulting in a premium meat eating experience.
Using world leading AI digital technology, we now independently assess this premium quality in real time to enable a consistent selection of cuts. Our digital technology assesses intramuscular fat (IMF). IMF is a key driver of tenderness, juiciness, and flavour. This independent verification means that Pure South Handpicked delivers an exceptional meat-eating experience every time. The proof is in the eating.
